About Us

LINK is recognised as Australia’s premiere property sales and marketing agency, specialising in new off-the-plan residential projects. With over 30 years of industry experience, LINK has been responsible for the sales and marketing of thousands of properties in Australia, South Africa, Spain and the United Kingdom.

LINK released its first off-the-plan project in 1996 with Mariners Cove at Wentworth Point. This outstanding project was the catalyst for more than 15 years of development in the area masterfully led by Basil Klevansky, LINK’s Managing Director.

Through tailored sales and marketing strategies, LINK has established its place as one of the most experienced and consistently performing teams specialising in new residential development sales.

LINK examines the entire project. They take the time to understand market conditions and the unique project attributes. A creative and holistic strategy is thus constructed that meets the market needs and results in successful sales. When given the green light LINK will see the project through from launch to successful conclusion. LINK know how to sell.

A key element of the LINK model is their focus on creating strong demand for each project. LINK achieves this by developing exceptional product brands that appeal to buyers and by facilitating a competitive environment amongst their network of agents. LINK’s unique silent auction process, involving all its Gold Partner agents results in maximised revenues and ensures the project is 100% sold out every time.

This is what differentiates LINK.

LINK delivers.



  • Market research
  • Pricing strategy
  • Product development
  • Campaign planning
  • Brand development
  • Campaign design
  • Automated reporting
  • Budget management
  • Sales display centres
  • Sales strategy development
  • Agent network management
  • Lead sales agent
  • Campaign management
  • After-sales communication
  • Settlement management
  • Coordination of agent network
  • Advanced software platform
  • Staffing display suite
  • Retail sales division
  • Product mix and design advice
  • Product resales


  • 2013
    LINK Marketing is awarded a Commendation at UDIA Awards for Excellence in the Marketing Category for Platinum by Payce

  • Aug 2013
    Fairmount at Washington Park launches and enjoys overwhelming success with 192 units being sold

  • June 2013
    Como, the first stage at Washington Park launches, with 197 units selling out in record time.

  • Jan 2013
    Apex Penthouse sell at a record price for the area

  • Feb 2013
    The Platinum Tower (Stage 2 release of Platinum by Payce) sells out despite the difficult economic climate

  • Oct 2012
    Platinum by Payce launches, standing out in the Zetland market as a luxury product

  • May 2012
    East Village experiences significant success with 206 apartments being snapped up

  • 2010
    APEX’s 153 apartments

  • 2009
    Sales and marketing of Artisan at Chiswick (NSW)

  • 2000-2010
    Lead sales and marketing campaigns for over 1,300 apartments at The Waterfront, Wentworth Point (NSW)

  • 1996
    LINK Group established

  • 1996-1999
    Head of development syndicate for Mariners Cove

  • 1989-1995
    Headed a development syndicate with projects in Ryde (NSW) and Pymble (NSW)

  • 1986-1988
    Development of Miraflores Golf Resort (Malaga, Spain) with 3,000 villas

  • 1978-1985
    Development of resorts and residential developments in South Africa for Stock Properties including Beacon Island Resort (Plenttenberg Bay) and Cabana Beach Resort (Umhlananga)


Basil Klevansky
Managing Director

Suite 54, 2-4 Defries Avenue
Zetland, NSW 2017

P +61 2 8313 1300